Quartz Black - Tata Aria
The Tata Aria at 4650mm in length and 1918mm in width should give you a clear indication of how the Aria stands out among the usual crop of vehicles on the road. The huge double barrel projector headlamps are now becoming familiar in the Tata family with the Manza being the latest product to sport the same theme. The hood is raised and helps give the front three quarter a lot of muscle. Step inside and it would be hard to tell this is a Tata product. The quality of plastics, the design theme and list of standard features that can put to shame a Rs. 20odd lakh rupee SUV amazes you.
There is acres of room inside for well-built adults and the seats feel nice and supportive. The steering wheel feels chunky and has controls for the music system as well as the cruise control – again a first in the price band this vehicle will be positioned in. However, while driving, the positioning of the buttons is such that it easily touches your hand / palm by mistake. While the lower Pure and Pleasure versions come with black and beige interiors with wood inserts, the Presitge and Pride versions come with Black and Plum interiors with brush metal inserts. The seats on the Pure and Prestige models get beige fabric while the Prestige and Pride get leather upholstery. The Aria comes powered by a 2.2-litre direct injection common rail engine with variable turbine technology that manages to churn out 140PS of peak power at 4000rpm.
Most importantly it has a healthy torque of 320Nm which is generated between 1700 to 2700rpm. TATA has worked very hard on the NVH levels and the diesel clatter is well under control once the windows are rolled up. The suspension of the Aria is another area where this vehicle excels. The double wishbone front and the five link rear with coil springs and hydraulic shock absorbers go a long way in making its occupants feel comfortable. Drive the Aria over roads that don’t exist and it seems to swallow in everything. Steering is on the heavier side for parking speeds though feels much better once on the move. Another feather in the Aria’s cap comes in the form of the “4x4 torque on demand” system - available as option on all except the Pure version. This system supplies the torque in varying proportions between the two axles depending upon the terrain. The 4x2 range starts at Rs 11.4 lakh while the 4x4 range starts at Rs 13.25 lakh. The Aria is a good value product and certainly the best Tata.
Step inside and it would be hard to tell this is a Tata product. The quality of plastics, the design theme and list of standard features that can put to shame a 20odd lakh rupee SUV amazes you. There are acres of room inside for hefty, well-built adults and the seats feel nice and supportive. The steering wheel feels chunky and has controls for the music system as well as the cruise control – again a first in the price band this vehicle will be positioned in. However, while driving, the positioning of the buttons is such that it easily touches your hand / palm by mistake. The speedometer console looks simple though houses all the essential information including multi-information display for fuel consumption.
We tested the top of the line version that comes with all the bells and whistles including an in-built navigation system that seemed to work pretty fine. The audio system comes with Bluetooh technology and looks nice but doesn't really sound very well to justify the price tag that the Arai carries. The fully automatic climate control with vents for all the seven passengers chilled us down in no time though I would have appreciated the fan to be a little silent.There is ample storage space up front though I soon found out a small ergonomic problem – keeping two glasses in the space provided in front of the gear lever interferes while operating the air-con. Secondly, if you charge your mobile phone through the connection provided, there is no space to keep your phone securely – it keeps dropping out from the little space provided next to the charger during hard acceleration. The roof mounted utility bins (were they six or seven!) is a very handy feature and is sure to be used a lot during weekend drives. While the lower Pure and Pleasure versions come with black and beige interiors with wood inserts, the Prestige and Pride versions come with Black and Plum interiors with brush metal inserts. The seats on the Pure and Prestige models get beige fabric while the Prestige and Pride get leather upholstery.
A little rough around the edges
We have driven both the top end 4x4 and the bottom end 4x2 versions of the Aria and all this time, one thing that stuck us more than often was the sheer road presence of this vehicle. At 4650mm in length and 1918mm in width, the Aria is just 45mm shorter than say the Toyota Fortuner though is almost 80mm wider! This should give you a clear indication of how the Aria stands out among the usual crop of vehicles on the road. The Aria has oodles of ‘in your face’ attitude when seen upfront. No wonders, we often saw oncoming traffic on narrow two-laned highways giving us way pretty easily. The huge double barrel headlamps (top end models get low light sensing lights) are now becoming familiar in the TATA family with the Manza being the latest product to sport the same theme.
The hood is quite raised and helps give the front three quarter a lot of muscle. Infact this, combined with the flared wheel arches and chunky 235mm section tyres on huge 17-inch alloy wheels (Pure and Pleasure get 16-inch steel wheels) lends the Aria a muscular and beefy look. Isn’t this the vehicle you have always dreamt of driving to scare away all those puny looks sedans and so called SUVs? The rear of the Aria is pretty well crafted too. Tall vertical tail lamps (similar to the Indica) are positioned at the extreme ends which the twin exhausts with a chrome finish hint at the vehicles capabilities – but more on that later.
Unique styling gives it plenty of presence
Looks a little ungainly from the rear
The Aria comes powered by a 2.2-litre direct injection common rail engine with variable turbine technology that manages to churn out 150PS of peak power at 4000rpm. Most importantly it has a healthy torque of 320Nm which is generated between 1500 to 3000rpm. TATA has worked very hard on the NVH levels and the diesel clatter is well under control once the windows are rolled up. Infact, while general driving and cruising, I was more than impressed with the overall smoothness of the engine. Features like a dual mass flywheel which helps isolates torsional vibrations from the powertrain and thereby eliminating body boom and annoying driveline rattles helps a lot. Gear shift action isn’t really the best of the Rs 14 – 20 lakh SUVs, but didn’t give us a reason to complain even while full throttle upshifts during our performance runs.
The gear ratios are well spread and it’s easy to drive the Aria in traffic at low speeds while chugging along in a higher gear. As the Aria is a heavy vehicle and runs on wide 235mm section tyres, expecting the Aria to deliver tyre shredding performance wouldn’t be fair. Hence, we were pleasantly surprised when the cross-over managed a sub 15-second timing for our 0-100km/h dash! Infact, we cross-checked the reading more than a couple of times on our test laptop for verification and each time, the 0-100km/h sprint came out to be between 14.9 to 15.2 seconds! A limited test course didn’t allow for the actual top speeds though the car managed an indicated 140km/h pretty easily with probably another twenty odd to come. Apart from the terrific performance, the Aria also scores pretty well in terms of its ballistic mid-range punch. The turbo kicks in at around 1500rpm with an intoxicating whistle and shoves the car ahead with a great force. Closing in on gaps in traffic doesn’t really call for mathematical calculations and until unless you will be driving the vehicle with a full load of seven people, the 2.2-litre motor won’t really give you a reason to complain. We repeatedly drove the Aria in both 4x2 as well as 4x4 mode and found its drivability to be on par with our expectations.
Has good power delivery
Refinement could have been better
The Aria is powered by a diesel engine only. The Aria comes powered by a 2.2-litre direct injection common rail engine with variable turbine technology that manages to churn out 150PS and an ARAI certified fuel economy of 15.05 km/l
Good fuel efficiency
Running costs are a tad on the high side once the vehicle ages
|Pure LX 4x2||15.05 kmpl|
|Pleasure 4x2||15.05 kmpl|
|Pride 4x4||15.05 kmpl|
High speeds stability is top notch and the electronic work in perfect tandem to get the heavy vehicle to a standstill from crazy speeds without any drama whatsoever. Steering is on the heavier side for parking speeds though feels much better once on the move. One irritating part is the positioning of the controls for the music system which easily fumble with your hand while turning the wheel. Another feather in the Aria’s cap comes in the form of the “4x4 torque on demand” system - available as option on all except the Pure version.
This system supplies the torque in varying proportions between the two axles depending upon the terrain. It also helps in off-road driving as well as stability on winding roads. We got ample opportunities to test this system (as seen from the locations in the pictures). There is no driver intervention required though one can switch to 4x2 for saving fuel by the press of a button. Tata has gone a long way in making the Aria one of the safest set of wheels in its segment. It comes equipped with disc brakes all around, ABS with EBD, ESP and TCS and six air-bags on the top end variant!
Has safe road manners
There is some body roll around corners
The suspension of the Aria is another area where this vehicle excels. The double wishbone front and the five link rear with coil springs and hydraulic shock absorbers go a long way in making its occupants feel comfortable. Drive the Aria over roads that don’t exist and it seems to swallow in everything. The recent monsoons have left quite a few patches which means traffic often crawls at a snail’s pace at many places. In the Aria, one can literally fly past them while remaining composed and poised over deep pot-holes at triple digit speeds. Further with the assurance of all-wheel drive, ABS and TCS in the back of our mind, pushing the Aria on broken roads on curvy roads wasn’t an issue. Infact, it inspired confidence to further explore the cross-over’s limits – something that owners would seldom indulge in.
Has a comfortable setup
High speed ride could have been better
Tata Motors has stepped up its presence in South Africa by launching the Tata Aria at the ongoing Johannesburg International Motor Show 2013. Apart from launching the Crossover MPV, the Indian automaker has also unveiled to the South Africans the Tata Prima KL3RXF 6x4 Tractor and Tata Ultra 812 truck. Tata is also showcasing its Vista D90, Manza...
HARMAN, a known premium name in audio and infotainment solutions in all over the world has signed up with Tata Motors, one of the largest Indian companies who also own Jaguar Land Rover for the strategic relationship which will span over many years. Harman will provide with world-class and well-engineered custom audio, navigation and multimedia sol...
Aria is now more value for money Tata motors it seems is now in an aggressive mood and the launching spree continues with the an important variant being added to the Aria line-up. This new variant, referred to as Aria Pure LX is a stripped-down version with an aim to make the Aria as competitively priced as possible. This is the cheapest Aria that...
Cons Everything, cost, style
Full copy of Toyota Innova! The price is much high. I gave a test drive and the AC was not comfortable at all! I think the price of Aria should be around 5-6 Lacs.
6 of 10 users found this review helpful.
Pros This is a good car in the range.
Cons Too inferior welding job, poor paint quality. Poor quality standards by TATA
I have booked an ARIA and when I saw the vehicle when I went to take delivery, I was shocked to see that TATA Motors can be so reckless while manufacturing cars, especially in a premium segment like this. The car did not have any branding, the welded joints of the tyre contour at external visible area was already coming off, the arc welding spots clearly visible, without even them trying to do a proper painting job (A roadside welder can do a much better job than the one on this TATA ARIA). If TATA cannot ensure quality of the visible exterior surface of a car like this, how one can be sure about the engine and the other work? Hope these cars will not split into pieces on the highways. Most surprisingly none of the TATA motors management including the MD of the company never bothered to contact a customer who had real big issue with a New TATA ARIA he decided to buy. I have all the photographs of the vehicle which I refused to take delivery from TATA's own subsidiary dealer Concorde Motors, though every one from Concorde and a person introduced himself as territory manager from TATA motors (did not have his business card because he just joined TATA Motors) agreed that there is a serious issue with the TATA ARIA they RTO registered on my name. It’s better that TATA stick to economy cars like NANO so that product quality and customer satisfaction is not so important. Moreover TATA Motors is yet to learn the basics of customer service, something which is important while selling premium cars. I can share the photographs if someone interested
4 of 6 users found this review helpful.
Pros Looks Great, A TATA but dsnt look like one between its siblings, Amazing build quality, Very Sturdy.
Cons Insurance pricing is very Steep, 3rd Row Seats, Can't Think of more things.
If you want to judge the TATA Aria by sitting in front of your computer screen then you aren't doing justice to one of the proudest moments of being an Indian. Yes TATA have done it by being the first Indian car manufacturer to break into the premium 15 Lacs bracket. If you are revolted by the pricing then think again. It is expensive. But it looks like an expensive car as well. My dad is one of the first customers for TATA Aria. And according to the VP of Pandit Auto, Pune he could be the first in India. As my dad walked into their Showroom at 11 AM on 12th Oct and the advance cheque was handed over at 11:10 AM. My dad was so impressed by the car. After my dad informed our family about it my sister was really shocked at the idea of someone buying a 15 lacs TATA Car. And she remained skeptical throughout and kept asking us to go and get a Laura or Fortuner instead. And that is when I decide to take her to the showroom today on 13th oct. We were asked to wait for the test ride and were then taken to their nearby workshop for a priority Test Drive as it was almost 7:30 Am. That is where parked between its siblings was the Mighty Aria. My sister in just a fraction of a second withdrew all her skepticism about the Aria. And she was even more convinced ones she got into the car and closed rather smoothly her 2nd row seat door shut. Me my sister, bro in law and the showroom guy then went on a very detailed test drive. From the moment the engine revved into life we were assured that a lot of R&D has been done for and on this vehicle. The moment you are on the road you get a feeling of safety. That while you are in this car nothing can happen to you. And I am sure that the assurance would rise double fold if you are in the Pride version. The sturdiness of the vehicle and the drive left us awestruck. The engine response was amazing for a diesel, the gear box was alright and nothing to write home about, a good gear box would be sorely missed. Though nothing can be done about it. Though let me assure you that it can be easily dismissed as it doesn't stop you from having an amazing ride quality nevertheless. The braking was superb, engine noise almost NOT PRESENT no matter whether or not your inside, something really surprising. The revving could be heard but that is a treat to your ears. In all the car is POWERFUL. For those skeptics who think that a 2.2 Liter Dicor is underpowered for a 2 ton vehicle then the next time you hear an Aria rev, it would be actually laughing on you. The new Dicor is not inferior, underpowered etc whatsoever. If you think that TATAs cannot make a good car then you actually need to be picked up from your homes and taken around for a drive in a car from Chezh (Laura), Japan (Innova),USA (Cruze) etc and then Driven in an all Indian "Aria" to make you realize that we have achieved a lot and YES we now have an EDGE. The car with its oodles of space and an amazing comfort surely deserve a Test Drive before you sign on that down payment cheque for a 13 lacs+ car. The Aria is definitely feature packed and its pricing is justified in every way possible. It is not to be compared with an Innova or a Xylo as how it is being actually done. In fact I don't believe in comparing a totally NEW segment car with the MPV segment. I was hard pressed to compare it with the cars in the same price bracket as that is what is being done everywhere. You would be glad to realize that when the next time an Aria over takes your Aria on a city road or highway it won’t be carrying passengers every times it hits the road. Which is the segment Xylo and Innova contribute to in a very good and voluminous ways. Yes, exclusivity is assured in this new segment. And on the plus side if you do listen to your Indian Heart and go for an Aria you would not buy it just because it is feature loaded, exclusive etc but also because you would believe that TATA i.e. an Indian car company that also owns JLR has done it perfectly this time. I felt like royalty when I was being driven in that Test Ride version. The feeling was "WOW!! I would own this in few days". Tata dealership is somehow not pleasing me at all in any way. They are one of the most uninformed of the lot I would know of. Lets hope that they dont extend their warm incompetence in case of Aria as well.. As at least the dealership that was in Pune Municipal Corporation limits got a dedicated and trained team exclusively for the Aria. But the ones at Pimpri Chinchwad were really uninformed. One of the guys in fact on 12th oct when I reached there at 9:30 AM said that The Aria hasn't been launched yet. That is some serious achievement. A CWG Gold if it were on me. Now I would also share some cons about the vehicle. Minor improvement viz Power windows and shutting of doors required. Lack of enough space for passenger on the 3 rd row. To tell you in simpler terms it is an around India package deal for a family of 5 adults and 2 children complementary advertised as a Family holiday consisting of 7 pax. Was not really impressed with the gear box. Personnel at the dealerships need some heavy training. But go to a Skoda or a GM showroom if you must and you wont find any difference or feel out of place at a TATA dealership anymore. At least that is what I can say from my personal experiences. TATA Aria is not a car for the masses and especially not for the people who have been posting negative comments about it without even planning to buy it in the near future but for the ones who would really go and buy it as Aria would be only smiling at them skeptics in its fullest of glory. If you know what I mean. Jai Hind!!!
7 of 8 users found this review helpful.
Cons 3rd row seat comfort, quality
Tata , in the recent past, has generated huge fan following from all around, with each new product from the Tata stable, setting new benchmarks. The turnaround started with the Indica Vista, where customers got to see a Tata vehicle with a level of finesse that was till then not associated with Tata. Then came the Manza, which, with its refreshed looks and loads of space and features raised the bar even further. But the most notable improvement was in the quality, rising exponentially with every new car. So with Tata having launched an all new product, and with the kind of buzz surrounding it, owing to Tata’s online marketing initiatives, I had no problem in getting a few colleagues to accompany me to the dealership. So we set out, to explore the new kid on the block and to find what special Tata has to offer. We stepped inside the dealership and were greeted by the personnel, but we were least interested in them. All three pairs of eyes were anxious to catch a glimpse of the new ‘monster’. We were led to the car and on the first glance, from a distance, our mouths opened wide with awe. There she was, a true monster by size, but amazingly calm by appearance and showing off all her glory. We were bowled off by the stunning looks and wide tires and good muscular alloys accentuating her beauty. The chrome surrounding the grille and wide stance further complemented the look, and with a built to last feel, we were almost certain that this car would be the new talk of the town. Read more at http://automate4u.wordpress.com/2010/10/12/tata-aria-launched-a-review-2/
4 of 9 users found this review helpful.
Cons Cramped third row,too pricey
Aria has close fight between Yeti and Innova. Mostly battles Yeti as both Aria and the Skoda are crossovers. If so,Yeti and Aria are great.
1 of 1 users found this review helpful.
Pros European Looks , Powerful and silent engine.
Cons Little lomger to park. Lacks automatic option
Great product lauched by TATA. Robust construction , Amazing looks. Powerful and great pick up. Very comfortable at High speeds on Highways. Twin AC keeps the cabin cool even at scoeching outside temperatures. Manouverability good and feature rich vehicle.
1 of 1 users found this review helpful.
Pros Off highways rugged car
Cons Poor styling , finish and comfort . Low technology. Could have been hybrid.
Nothing exciting . Sold wine in new bottle.The noise level too high for a 5th generation SUV. The gearbox and axle noise combined with engine passerby reminds one of the Tata Safari, god for Indian clients without a global appeal. It is a Third world product unmistakably aimed at the not so discerning customers.
0 of 1 users found this review helpful.
Pros Great Looks,Good Performance,Comfort,
Cons Average Fuel Efficiency,
Very good vehicle with many great features. My husband gifted this to me on my birthday. It has many excellent features and comfort and it is a very good vehicle. It has good comfort when driving and the big size of the vehicle keeps me safe. It has many exciting features inside and its very good for long distances.
36 of 53 users found this review helpful.
Pros Great Looks,Great Interiors,Comfort,
Cons Average Fuel Efficiency,
great looks ,comfort drive,mind blowing interior,average wise ok.excellent performance on road
3 of 6 users found this review helpful.
Pros Great Looks,Good Performance,Great Interiors,Fuel Efficiency,Comfort,beastly beauty
Cons ,alloy wheels should be available in all the variants
the tata aria came out to be a splendid vehicle when we came out to test drive the vehicle.its looks perfomance and overall built quality impressed me a lot.write at this moment iam owning two tata arias.and at last i would like to add...its not a car that you can buy but its a car that has to be owned
2 of 4 users found this review helpful.