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Ford India Private Limited, a fully owned subsidiary of The Ford Motor Company, USA is one of the most formidable players in the Indian passenger vehicle industry. The company began production in India in 1926, however it was shut down in 1954 due to a major financial crisis. The American car maker re-entered the Indian car market in October 1995 in a joint venture with Mahindra & Mahindra Limited - it later acquiring 72 per cent share of this venture thus renaming the company 'Ford India Pvt Ltd' in March 1998. The car maker currently offers the Figo, EcoSport, Fiesta and Figo Aspire in the country.
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