Toyota To Cross-Badge Suzuki’s Baleno As Glanza

  • Apr 24, 2019

Suzuki and Toyota, the two leading Japanese automobile manufacturing companies, recently joined hands to cross-badge some models of their popular cars for both the international and domestic market. The first product from this partnership is the Toyota Glanza which is a cross-badged Suzuki Baleno. The Glanza, besides the donor car, will compete with the Hyundai Elite i20, Volkswagen Polo, and the Honda Jazz.

While the Suzuki Baleno comes in four engine options, the Toyota Glanza will be available only with the 1.2-litre petrol motor. The latter engine will be paired to either a manual or continuously variable transmission (CVT) system. Glanza’s petrol engine, like the Baleno, will conform to the BS-VI emission standards set to be implemented soon. The equipment in the Glanza will be similar to that of the Baleno. Toyota, like the Yaris, won’t let customers compromise on the equipment depending on the powertrain they choose. The manual and CVT options will be available on both the Glanza models.

Toyota will handle the entire sales and service of the Glanza. While dealerships have still not started to accept bookings for the new Toyota car, industry reports suggest that the vehicle may be seen in showrooms by next month. The Glanza is likely to be priced marginally higher than the Baleno. The current Baleno petrol car has an ex-showroom price of INR5.58-8.9 lakh.

While the Glanza will be the first car from the Toyota-Suzuki partnership, the two companies are all set to introduce similar products in the coming days. Toyota will enter the sub-compact sports utility vehicle (SUV) segment in India with its own version of the Vitara Brezza. Both manufacturers are also reportedly jointly developing a new multipurpose vehicle (MPV) to compete with Mahindra Marazzo in the Indian market. The Toyota-Suzuki partnership won’t be limited to India. Toyota plans to market Suzuki cars in African countries as well.


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