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Toyota Puts One Lakh Fortuners On Road In India

  • Dec 21, 2016
  • 3650 Views
The Fortuner is undoubtedly one of the most important models for Toyota in India. It not only contributes significantly to Toyota India’s new car sales but also holds a commanding position in the used car market. A model that has transformed into a cult in India is now celebrated by over a hundred thousand owners. Yes, that’s the official number, Toyota has sold over 1 lakh Fortuners in India ever since it was launched here seven years ago in 2009.

[caption id="attachment_105987" align="aligncenter" width="650"]All-New Toyota Fortuner All-New Toyota Fortuner[/caption]

While the first-gen Fortuner held the best-in-segment flag high, the second-generation has surpassed all previous-bests. The new Fortuner has received a special welcome in India with 2000 units on road within the first month of its launch. Unfortunately for Toyota, the demonetisation drive started only a day after the Fortuner's official launch here. Toyota is however reaping special benefits of Fortuner's big fan base and has another 5000 bookings in hand.

What makes an SUV stand out in a sea of cars is its road presence, and the Fortuner has no dearth of it. Brawny looks aside, the Fortuner’s reliability and overall cost of ownership make the package more attractive, especially because these virtues stand out in comparison against counterparts. Here’s what N. Raja, director & senior vice president, marketing & sales, Toyota Kirloskar Motor has to say about the new Fortuner:
“.. The Fortuner is a popular choice for a SUV in India not just for its looks, features and drivability but also for other very important values which our customers enjoy, making it an epitome of Toyota’s Quality, Durability & Reliability. Ever since its launch in India in 2009, the Fortuner has done exceptionally well and has been a leader in its segment. The Fortuner’s wide spread popularity is its testimony to the fact that it is a value for money product. The cost of ownership of the vehicle is also low when compared to other vehicles in its segment. The Fortuner also enjoys a high resale value due to the proven and admired mettle of the vehicle…”

[caption id="attachment_105989" align="aligncenter" width="650"]Toyota Fortuner In White Toyota Fortuner In White[/caption]

Toyota launched the second-gen Fortuner in India in November 2016 with prices starting from Rs 25.92 lakh and going up to Rs 31.12 lakh (both prices ex-showroom Delhi).
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