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Rolls-Royce Phantom production to end in 2016

  • Feb 25, 2016
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Rolls-Royce is likely to stop the production of the Rolls-Royce Phantom range including Phantom Sedan, Phantom Coupe and Phantom Drophead in the country. The luxury car maker has taken this move to make way for the new-generation models that are expected to be launched in 2018.

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[caption id="attachment_9737" align="alignnone" width="1023"]Rolls Royce Phantom Rolls Royce Phantom[/caption]

Rolls-Royce launched the Phantom back in 2003, and since then, the sedan has received many changes in the form of new design, special edition models, etc. As of now, the British car maker will produce only 50 models of the Phantom Coupe and Drophead till November 2016 and the models will be sold under the name of the Phantom Zenith. These 50 model under the Phantom Zenith will receive equipment like laser-etched armrests depicting the launch locations of each car, bespoke instrument cluster and a special 'Spirit of Ecstasy' figure.

Besides this, the next-generation Phantom will also come equipped with the latest semi-autonomous driving systems like lane assist and active steering, and a gesture-controlled and connected infotainment system.

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Rolls-Royce's design boss Giles Taylor said, “As the name promises, Zenith will be the pinnacle; the best of its kind; the highest standard achievable by which everything else is judged. Zenith will be the sum of all the best features of Phantom Coupé and Drophead Coupé, with a few surprises added. We expect huge demand for these 50 fine motor cars as we shall not look upon their like again.”

Also read: Rolls Royce to name its new convertible car as Dawn

It will be a modern and evolutionary design that will be chosen for the upcoming luxury sedan. The next-generation Phantom will underpin an all-aluminium architecture, which is currently under test. The car with the new architecture will benefit from hybrid and electric powertrains.
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