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Maruti Suzuki Swift Improves Demand In May, Peer Numbers Drop

  • Jun 12, 2019
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The Indian midsized hatchback segment was an exception in May, having registered a rise in the month-on-month demand. However, in line with the overall market sentiment, even this segment witnessed a drop in demand. All cars, except the Maruti Suzuki Swift, had a drop in sales. The Swift comprised about 64 percent of the sales in its segment in May.




The Swift hatchback, one of the bestselling Maruti cars in India, had registered positive growth in the April MoM sales. It rose further in May. The car saw an uptick even on the year-on-year (YoY) sales. The numbers revealed that about 57 percent customers are buying the Swift over its competitors in the midsized hatchback segment.




Swift’s closest competitor, the Hyundai Grand i10, witnessed a major fall in demand in May. The present generation Grand i10 is on its last leg and would be phased out soon. However, it managed to register strong sales in April, while the demand dropped by more than 15 percent in May. The new generation Grand i10 is expected to be launched around the festive season in October-November. Nonetheless, it still makes sense to buy the outgoing model when Hyundai dealers come up with offers to clear the existing stock. The new Grand i10 from the Korean manufacturer would obviously be better equipped and will have new features.




Leading American carmaker Ford returned as the worst performer in the Indian midsized hatchback segment for May. The Figo and Freestyle registered a major drop in sales. Both the Ford hatchbacks clocked less than 1,000 units in sales. Numbers for the Freestyle, interestingly, was higher than the Figo despite the latter recently getting an update.




Most manufacturers have lined up new cars in the midsized hatchback category in the coming months. Industry experts believe that customers could be just waiting for new cars to be introduced before taking a buying call.

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