India's ace car manufacturer and leader in sales, Maruti Suzuki has a new offering in store to entice its customers. The company is offering an unbelievable and never before discount of Rs. 3,00,000 on their premium sedan- Maruti Kizashi to add to the customer’s happiness in this approaching festive season.
Maruti Kizashi is the company’s fully imported sedan. Kizashi, was launched in the Indian market in February last year. However, the growth rates for this premium sedan remained slow. The company had launched this sedan with a hope that this car will push the brand higher. However, the car’s price tag hindered to attract the buyers.
Maruti Kizashi underwent a tremendous 85 per cent drop in sales in the month of April-August in the year 2012 with sales of mere 23 units which can be taken as sales of just one unit in a week. The poor sales figures forced the company to boost the demands of their sedan in the market and it hence planned out to offer a huge discount of Rs 3 lakh on the car. During the same period in 2011 the company sold just of 157 units of Kizashi.
Other models in the segment of leading companies have an edge over Kizashi. Popular models include Honda Accord Hyundai Sonata, Skoda Superb that have a market share much better than Maruti Kizashi in the domestic market. Being a fully imported sedan, Kizashi faces high import duties of 105 per cent and thereby its price is doubled. Kizashi comes with a direct ignition system that helps in increased fuel efficiency and reduced emissions. The car has a fuel tank capacity of 63 litre.
As believed by Experts the company’s attempt to enter the premium car segment with Kizashi can said to be unsuccessful. Company could not sustain its position in this segment due to Kizashi’s high pricing. The company is hoping that the car’s sales might boost in this festive season.