Pune became the second city after Delhi to get an exclusive Fiat Caffe at Koregaon Park. The Italian manufacturer is working hard to make its presence strong in the country after the partnership with Tata Motors. The Caffee is spread over 6,300 sq ft with 70 feet gate. The caffee has been designed with Fiat’s brand image which will allow the customers to experience the FIAT brand’s value of technology and style.
FIAT Caffé has a mezzanine floor with a lounge at the Café bar. Customers can go through the latest FIAT India cars on display, take a test drive, and browse through FIAT worldwide or FIAT India details, guided by specially trained personnel. The collection of international FIAT merchandise is available for sale, giant 3X3 video walls and TV screens running FIAT ads.
An in house library features books on FIAT’s glorious history, the various sub brands, its sister companies and also available will be Auto and Lifestyle magazines. The Caffé will hold event round the year and is expected to go beyond being a car showroom and become a destination of choice for stylish and progressive audience.
The launch of Caffee also coincided with the launch of limited edition Punto 90hp car. The sportier, limited version car will feature chrome accented interiors, red stitching on seats with leather gear knob & gear cover, stylish body decals, aluminum pedals, chrome exhaust tip, Punto branded door sill. Powered by 93PS engine, the car returns 20.5 kilometers to a liter and will be available in 3 colors; White, black and red.
Speaking on occasion, Mr. Enrico Atanasio, Head- Commercial, FIAT India Automobiles Ltd said, “At FIAT, we believe in providing our customers with newer and better cars designed with the best-in-class comfort and technology. We are hopeful that the new limited edition variant of the Punto Sport will be well-received by our customers and will succeed in delighting them. We are committed to the Indian market and with this Caffé we aim to offer the real FIAT experience. This is a step towards ramping up our direct presence in India and we will continue to remain aggressive on this front in the future”