Audi has announced that in 2016, the company will launch as many as 20 models globally. Audi has investment plans of 3 billion pounds for launch of new and updated models in this year. Rupert Stadler, Audi top-official said that the company is also working relentlessly towards electrification and digitization of its product line-up.
It is yet to be known how many cars will end up in India but few cars like Audi Q2 and Q7 e-tron will surely hit the Indian market later this year. The Q2 becomes the new entry-level hatchback for Audi while we will also see the launch of world’s first plug-in hybrid SUV in India in form of Audi Q7 e-tron. Indian market may also see the launch of the performance version of the Q7 in form of SQ7.
Audi will also open a ultra-modern factory in Mexico to fulfill the customer demand later this year.
In the presence of approximately 250 national and international journalists, Axel Strotbek, Board of Management Member for Finance and Organization of AUDI AG, explained, “We are in the middle of the biggest investment phase in the company’s history. Our operating profit and the significantly positive cash flow are evidence of our robust business model.”
Audi become one of the top-sellers of premium cars in India last year. Their new products like the Q3 captured a lot of attention. The Q2 is expected to create a similar success story for Audi in India.
CEO Stadler commented at the diesel scandal by parent company Volkswagen at the event: “We regret what happened. We will ensure full transparency and assure you that we will put things right.” Due to a valid agreement with Volkswagen AG, the affected four‑cylinder TDI engines have no direct impact on the profitability of the Audi Group.