Audi launches the S4 in India with a price tag of Rs. 45.31 lakhs

  • Jun 05, 2012
Indian is surely marking is presence in Global automobile market and with the ever expanding economy of the country, premium car manufacturers are introducing their creamy layer of models in India.

Audi S4 India
Audi laucnhes S4 in India

Recently, the German automaker, Audi upgraded the A4, which is placed at the base of the Audi portfolio in India. Now, the company launched the high performance version of the A4 which is equipped with more powerful engine, larger brakes, sturdier suspension, larger wheels and is known as the S4.

Powered by a V6 3.0 TFSI, the gas guzzler devolves an impressive 333 horse power and can take the S4 from standstill to 100 km in just 5.0 seconds. The S4 carries a starting price tag of Rs. 45, 31,000 (Ex-showroom Maharashtra)  and is now available at 19 showrooms across the nation.

Audi S4 India
S4 front

“With impressive sales growth in the first five months of this year and the launch of the Audi TT, new Audi A4 and now Audi S4, 2012 is proving to be an exciting time for us. From the introduction of innovative products and services to customer initiatives, we are making great strides in our endeavor towards customer delight. We are continuously reviewing our plans vis-à-vis market trends and changing customer preferences in order to satisfy the growing demand for luxury cars in the country. After the introduction of the new Audi A4 we saw a lot of Audi ‘fans’ requesting for the Audi S4, and we responded to this demand. The new Audi S4 joins the successful league of our sedans and we are confident that it will also script a success story similar to its predecessors”, said Michael Perschke, Head, Audi India.

S4 has hexagonal frame grille, Xenon headlamps, LED daytime running LED and aluminum finishes on the sills the V6 T badges all around the vehicle.

The seven-speed S tronic gearbox transfers all the power to the quattro drivetrain with the self-locking center differential and torque vectoring. The suspension of the vehicle lowers the vehicle by 20 millimeters and high-performance brake system provides good bite.

“We have been receiving requests for the new Audi S4 from car enthusiasts all over the country ever since it was first seen at the Audi Driving Experience where Indian motorsport ace and Audi S4 owner, Karun Chandhok drove it on the tracks of the Buddh International Circuit. We decided to utilize the power of our huge fan base to gauge customer sentiments for this. We started the ‘Vote for S4’ campaign on various social media platforms and the outcome was overwhelming as thousands of fans participated on a daily basis and unanimously voted to bring the S4 to India”, added Mr. Perschke.

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