Alto Leads Segment Sales In May, Despite Huge Drop In Demand

  • Jun 17, 2019

Maruti Suzuki’s bestselling car Alto, having witnessed significant northwards movement in April following the introduction of the BS-VI engine, has reported a rather dismal month in May. A 23 percent overall drop in the sales of entry-level subcompact hatchback vehicles, which includes a 28 percent reduction in demand for the Alto, speaks volumes about the car’s market share in the segment.

None of the cars in the segment reported a positive growth In May.

The demand for Alto, which reported upward growth for the past few months, went down significantly in May. The car sold more than 23,000 units from December 2018 to February this year. It dipped to less than 17,000 units in March but recovered to 22,000 levels in April after launching the updated model. The Alto, however, could not sustain the momentum in May and its sales dipped below 20,000 units.

Like all other manufacturers in the segment, the Renault Kwid experienced a dip in demand for May, compared to the previous month. The Kwid’s demand, however, was not as huge as that of the Maruti Suzuki Alto. It’s month-on-month (MoM) numbers, in fact, has improved after Hyundai pulled the plug on the Eon. The French carmaker’s sale of the Kwid was 23 percent in May as against 16 percent during the same month last year.

The Datsun redi-GO reported another disappointing month in May. The car has been an underperformer all along, compared to its more established peers like Maruti and Hyundai. The redi-GO failed to hit the 1,000 unit sales figures in the last two months.

Its demand had gone down further in May compared to that in April. The redi-GO’s sales were almost down by 200 units in May. While six percent of customers were interested in Datsun’s entry-level hatchback in May 2018, it came down to four percent for the same month this year.


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