Car major Toyota has signed up music maestro A R Rahman as its brand ambassador for soon-to-launched car Etios. The India specific car is expected to be launched in December this year.
“As a Japanese carmaker we want to establish an instant connect between Etios’ values and the Indian masses, so AR Rahman was the perfect fit to synergise with the brand,” said Sandeep Singh, Deputy MD (marketing), Toyota Kirloskar Motor. Toyota is expected to start marketing campaign of the car with Rahman in November. The car is expected to add volume to the sales of the company in India. The company is investing 3,200 crore at its second plant in Bangalore for the new car. The car may be launched in both hatchback and sedan versions.