Audi A6 'Special Edition' premium sedan driven!

  • May 14, 2013

The mood at Audi India can only be described as "sehr zufrieden". Audi is now the segment leader in the luxury car segment in India beating both Mercedes-Benz and BMW to stake its claim on the top spot. This is the first time Audi India has managed this feat and to celebrate the success of the brand, they decided to launch a 'Special Edition' of their most popular sedan, the A6. They also threw a party for automotive journalists from around the country. To mark the occasion, Michael Perschke- Audi India top boss, called upon a person, who most young audience would recognize as a cricket commentator, post-match presentation host etc. etc. For my dad, he is Ravi Shastri.

The cricketing champ is also the first owners of an Audi in India. He was gifted an Audi 100 back in 1985 and he uses it even today. The Audi 100 is one of the popular sedans sold around the world. Bollywood actor Anil Kapoor had one as well. Sadly, Ravi Shastri could not be present at the event for he was busy keeping folks engaged during an IPL T20 match. Fortunately, Ravi's Audi 100 did make it to Jaipur (the event venue).  The success of Audi India is a result of years and years of product planning and marketing. Michael Perschke has been heading the India division and was more than happy to announce the sales figures. According to him, Audi's strong product portfolio, road presence and exclusive features is what made the brand so popular.


Bollywood loves Audis- John Abraham, Amisha Patel, Ranbir Kapoor, Saif Ali Khan, Gul Panag, Abhishek Bachchan among others are big fans of the brand. So, the entertainment industry has played its role in promoting Audi in India. Also, its the unique, eye-catching exterior that sets Audi cars apart from the rest. The trademark LED daytime-running lights are unmistakably Audi. Audi is also known for its 'Quattro' all-wheel drive technology which won them numerous WRC titles back in the 80s. The Audi 100 generation-C3 was built till 1991 and featured a range of petrol and diesel engines. While Ravi's Audi 100 had an automatic transmission, a manual was also on offer.

Keeping the old-timer company was the latest Audi A6 in 'Special Edition' guise. After a small and informal presentation, "The Intercontinental Nomads"- a Jazz band took over while the invitees were served beverages. Next morning, we were up early with the plan being to drive the new Audi A6 special edition 60 km out of Jaipur city towards Agra. The smooth tarmac of NH11 was inviting and the perfect place for the A6 2.0 TDI to stretch its legs. The 2.0 litre turbocharged diesel engine is among the best engines ever made. The VW Group offers this engine in its others cars with different tunes. In the A6, it generates 177 PS over 3750 rpm and 380 torques from 1750-2500 rpm. Couple that to an 8-speed Multitronic automatic transmission and driveability is simply breathtaking. The finest 2.0 litre diesels I've ever driven.

Another factor that contributes to the driving experience is the lightweight aluminum construction. When it comes to comfort, the new Audi A6 gets Adaptive Air Suspension as standard. Audi MMI now integrates settings for the suspension- "Comfort, Dynamic, Auto, Individual". The high-end 3D surround audio system from BOSE is perfect for a car this luxurious. As is the case with all Audi cars, the interior is covered in the finest quality leather. Rear seat passengers can now adjust the front passenger seat with the touch of a button. It should be noted that the India is the only country to get this feature after China. Audi has tried to provide the best for its buyers in India and this one example. Oh, and the steering feel of the A6 is just sweet. I am not a fan of EPS, but this one is just so perfect and sums up a truly gorgeous driving experience.

As I conclude, I would like to congratulate Audi India on behalf of Team Gaadi. The "Special Edition" Audi A6 is definitely a winner thanks to the host of unique features it offers the buyer including the touch-pad operated Audi MMI. For enthusiasts, the engine is a masterpiece of engineering while the interior oozes luxury. The ultra-refined Multitronic gearbox rewards both keen drivers and comfort seekers. The A6 is awe inspiring thanks to its trademark LED lights and yet the looks sublime and contemporary.

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