Redditch series-inspired Classic 350 Launched By Royal Enfield

Published On Jan 02, 2017 By for Royal Enfield Classic 350 at

Booking for the Redditch series opens on January 7, 2017 and it will be the ninth variant for the Classic 350 range

Royal Enfield has introduced its popular Classic 350 motorcycle in three Redditch-series variants – Redditch Red, Redditch Green and Redditch Blue. The new colours available have their roots in the paint schemes Royal Enfield motorcycles used to offer back in 1950s. Redditch is the place in UK from where Royal Enfield started its operations. The plant stopped producing motorcycles in 1967, though its effect on the look and feel of the Royal Enfield motorcycle is distinct even today.

The Classic series was introduced in 2008, designed on the lines of the J2 andinspired from the post World War II era, whileflaunting the 1950s British styling. The unit construction engine, front & rear mudguards, headlamp, fuel tank, oval tool box, exhaust, speedometer dial, single spring seat and tail lamp, everything is reminiscent of the styling of the earlier Redditch bikes.

Along with new colours, from the 1950s, the 2017 Redditch series will feature the Royal Enfield Redditch monogram used in 1939 on the 125cc ‘Royal Baby’ 2-stroke prototype. The ‘Royal Baby’ bikes were induced in the armed forces during World War II. The bikes were often dropped from planes, nestled inside custom-made parachute cages into the enemy territory to support paratroopers. They soon became famous, earning the moniker ‘Flying Flea’.

Introducing the new colours, Mr. Rudratej Singh, president, Royal Enfield, said, “Royal Enfield launched the Classic in 2008 based on its popular J2 model, as our brand has always taken inspiration from its rich heritage to come up with evocative motorcycles in the modern era. The Classic then became one of the most loved motorcycles from Royal Enfield. Looking back into our decades old legacy, we have given Classic a makeover taking cues from the motorcycles produced at Redditch, Royal Enfield’s birthplace UK. In 2017, we are bringing the Classic 350 in – Redditch Red, Redditch Green and Redditch Blue that re-imagine shades on our 1950’s motorcycles that first came out of Royal Enfield plant in Redditch, a town steeped in British motorcycle build tradition.”

Bookings for the bike start from January 7, 2017 at all Royal Enfield stores across India. Prices for the Redditch series are (On-road) -

Mumbai - Rs 1,57,577

Chennai - Rs 1,47,831

Bangalore - Rs 1,55,456

Hyderabad - Rs 1,49,340

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