Retro-styled motorcycle manufacturer Royal Enfield has launched two new versions of the Bullet 350 standard and the Bullet 350 with electronic start (ES). The two models command an ex-showroom price of INR1.12 lakh and 1.27 lakh respectively. The existing version of the Bullet 350 is pegged at INR1.21 lakh while the ES model is priced at INR1.36 lakh. The new versions are now priced INR9,000 cheaper than their respective older models.
Royal Enfield has also introduced three new colours each for both bikes. The Bullet 350 standard gets the Onyx Black, Sapphire Blue, and Bullet Silver colours, besides the existing all-black option. The 350 ES, on the other hand, gets the new Royal Blue, Jet Black, and Regal Red colours.
The Bullet 350 has the Royal Enfield logo on its fuel tank, replacing the chromed-out 3D emblem. The company has removed the hand-painted pinstripes from the new version to reduce production costs. The bike’s side panels have a black treatment instead of chrome. While the engine casing and head retain the metallic finish, the fins get a blacked-out finish.
The powertrain of the Bullet 350 ES is now finished in matte black. The new model of the 350 ES gets traditional shock absorbers, replacing the gas-charged units in the existing version. The front suspension duties are handled by a telescopic fork like in the existing model. That said, the powertrain of both motorcycles remain unchanged. They are hauled by the same air-cooled, single-cylinder 346cc motor which outputs 19.8bhp and 28Nm peak torque.
Both new models have a 280mm front disc brake with single-channel antilock braking system (ABS), while the rear wheel has a 153mm drum unit.
Royal Enfield, in a bid to reduce maintenance costs, has announced a new service process along with using a new semi-synthetic oil for bikes having the Unit Construction Engine (UCE). The Bullet, Thunderbird, and the Classic series are included in the new service policy.
The Enfield 350, at the new price, will compete with the Suzuki Intruder (INR1.01-1.08 lakh) and the Avenger 220 Cruise (INR1.04 lakh).