Toyota Dealership in Cochin hosts motorsport activities to popularize Etios Motor Racing

After recieving a good response for the Toyota Motor Etios Racing, at the Auto Expo launch, the company is leaving no stone unturned to popularise the motorsport. Recently, the manufacturer held some motorsport events at one of the Cochin dealership. The company unveiled the concept cars of its Etios Motor Racing (EMR) Series along with exciting motorsport activities at Nippon Toyota in Cochin. This new venture is in line with its global philosophy of introducing ‘WAKU DOKI’, which in Japanese means ‘excitement, joy and fun.’

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Apart from the disp[lay of the concept cars,  racing simulators and remote controlled cars on race tracks were installed for the motorsport enthusiasts. Children who accompanied their parents were given a crash course in basic automobile technology in a zone called the ‘Children’s Automotive Learning Area’, apart from other relevant contests and activities.

  1. [...] Toyota Etios Motor Racing (EMR) series got its 25 selected drivers after nationwide hunt which lasted over two months. The selected drivers were chosen from the batch of 40 young drivers and will drive the Etios with its racing soul at the Exhibition races in August and October. The same group of driver will also drive at the inaugural season of Toyota’s single-make racing series which is scheduled to happen next year. [...]


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