Ford India named Hindi film star Suneil Shetty as the brand ambassador for its SUV, Endeavour.
"The Endeavour has been the highest selling SUV in 2008. This premium SUV is synonymous with style, power, success, performance and adventure, qualities that formed basis for a suitable brand association," Ford India Executive Director Nigel Wark said.
"Suneil Shetty is not only a proud Ford customer but embodies these key attributes of the Endeavour perfectly," he said.
The auto maker would be rolling out a print campaign with Shetty from January 23.Shetty would be the brand ambassador for a year.
"Cars have always ranked high on my priority list and Ford Endeavour is a dream come true for any car buff looking for a true blue SUV," Shetty said.