Mahindra Two Wheelers Ltd. (MTWL) has joined hands with 'Rajasthan Royals' in the 2013 sixth edition of Pepsi Indian Premier League. With this association, the Rajasthan Royals players will be sporting Mahindra Pantero motorcycle branding on the trouser of the leading leg, while Mahindra will get rights to use its logo, brand name and player images across various marketing and activation platforms.
The Panther inspired Mahindra Pantero motorcycle resembles the qualities of Rajasthan Royals team; young, agile, innovative, and capable of adjusting to any adverse situation easily. Moreover, like the Pantero motorcycle, the team generates enough power to accelerate ahead in any given situation and drive home safely.
The Mahindra Pantero is available in 4 variants, with the starting price of Rs. 39,650 (ex-showroom Delhi). The Pantero comes with features like self start, cast alloy wheels and a digital console is priced at Rs. 43,150.
Mahindra Two Wheelers entered into this association to leverage from the team image as the team has consistently outperformed more established teams, through inspired leadership, innovative thinking and sheer professionalism. It has also consistently overcome any potentially adverse situation and the new Mahindra Pantero motorcycle embodies similar values.
Commenting on this association, Sarosh Shetty, Vice President – Marketing, Mahindra Two Wheelers said, “Cricket in India is truly a national game, rising above geography, age and gender. When two brands that share similar values come together, it gives ‘Rise’ to a winning combination. Rajasthan Royals in previous IPL editions have stood for inspired leadership, innovation and professionalism. Mahindra Two Wheelers displays similar qualities and looks forward to a continuing partnership with the Rajasthan Royals.”
The association will enable customers to experience the new Mahindra Pantero motorcycle at the Rajasthan Royals home stadium – Sawai Mansingh Stadium in Jaipur. Further, customers can also win tickets for Rajasthan Royals games as well as an opportunity to meet the team players and staff at a gala function in Jaipur and lots more.
Mahindra has been actively associated with various sporting events and sports have always been an integral part of the Mahindra culture. Mahindra Racing is the first Indian team to participate in the FIM MotoGP World Motorcycle Racing Championship, in 2011, and the Italian National Motorcycle Racing Championship (CIV), in 2012. The Group also has an association with the Celtic Football Club and Canadian NASCAR.
Mahindra Two Wheelers partnership with the Rajasthan Royals underscores its continued commitment to promote sports, not only at the grassroots level but also across a global platform and help enthuse young talents in sports.