Hyundai Motor India Ltd’s new TV commercial for the Next Gen i10 with Bollywood superstar Shah Rukh Khan goes on air today, where SRK is supported by Manajari Phadnis who plays the female lead in the commercial. The TV Commercial is built around the theme of, “The World is on your side when you drive an i10,” -- the film unfolds to show how “good things” happen to Khan as soon as he gets into an i10.
During the launch of the new television commercial, Mr. Arvind Saxena, Director Marketing and Sales, HMIL, said, “The i10 has been one of our most successful cars, with the new commercial we want to reiterate the message that the i10 continues to be a preferred choice with competition nowhere close to it in styling, features or mileage.”
The storyline is all about the “good” things that the i10 brings to its owners. In the commercial, as soon as SRK starts driving the car, he gets great company in the form of Manjari next to him, on the other hand, the ominous weather also to turn sunny as he drives along. The whole theme has been explained with the help of a device that is a -- “benevolent imaginary hand” this hand makes SRK's luck turn good. The commercial depicts how the i10 becomes a means of acquiring a life that is brilliant.
The Hyundai i10 was launched in October 2007. It was awarded the Indian Car of the Year Award in 2008. In September 2010 the Next Gen i10 was launched.