Tata Motors is likely to launch an electric version of its small car Indica in the domestic market in 2011. This move may be prompted by the Indian government’s announcement about likelihood of lowering import duty on hybrid cars.
“The electric Indica, which was unveiled at the auto expo last year, will be available for launch in the country simultaneously with its global unveiling in 2011,” said Prakash M Telang, Managing Director, Tata Motors. He said that the company would start a feasibility study on the product when it would be ready for launch.
According to Telang, the domestic launch of the vehicle would depend on the cost factor, as electric vehicles are generally 70-150% more expensive. “India is a price sensitive market and we will have to look into the cost equation here as it is going to be an expensive vehicle,” he added.