Nissan to revive Datsun brand in emerging nations including India
Remember Datsun? If you spent your childhood around cars then you should remember the reputed brand Datsun under which Nissan operated before Datsun brand was shelved by the Japanese in 1981. Recently, automotive world was speculating the brand could be revived and it turned out to be true.
Nissan CEO Carlos Ghosn has made an official announcement that company will invest 400 million USD to revive the hibernating brand targeting the emerging markets of Indonesia, India and Russia. The investment will happen in a period of two years with a target to increase the dealerships in the largest economies of Southeast Asia.
According to an official Nissan Press Release, ‘Datsun will provide sustainable motoring experience to optimistic up-and-coming customers in high-growth markets.’ That’s a fancy way to paraphrase, ‘Datsun is a brand for the poor’. Even with their low cost, Datsun cars would still be spacious and fuel efficient according to Mr Ghosn.
Nissan is pushing hard in emerging Indian market partnering with Ashok Leyland and recently the Japanese manufacturer announced to set up a factory in Brazil and aims to triple its market share by 2016.
Nissan will officially announce the story in India today at a scheduled press conference. We shall bring you more news from the conference.