Jazz helping sales of City
- Wednesday, December 16, 2009, 16:40
- Cars, City 2008, Hatchback, Honda, Indian Car Market, Jazz, Sedan
- 1 comment
Auto maker Honda seems not discouraged by tepid response of Jazz in the Indian car market. After 6 months of its launch Jazz is selling less than 1000 units per month, when it started at 2000 unit sales a month just after its launch.
According to sources the launch of Jazz has helped the sales of City, as when customers come to check Jazz they end up buying slightly expensive City as it offers them more features, and look of a bigger car. Interestingly the small but high-end Jazz is built on City platform and has 60% common components. The biggest reason for less that expected sales of Jazz in India is the pricing of the car. A less expensive car of the segment Hyundai i20 has been selling better due to lower pricing.