Jaguar Land Rover’s India foray is proving to be quite profitable for the British car maker. The Tata owned company has recorded massive growth in sales this year. By the end of the last fiscal, Jaguar Land Rover’s sales in India grew by 157 percent. During fiscal year 2011-2012, JLR sold 2288 vehicles in the country compared to last year’s 896 units. The interest in the brand has been growing slowly as people in India are slowly getting educated about the brand. The major Force driving the growth of Jaguar Land Rover cars can be attributed the design of their machines.
The visual appeal of JLR cars is unrivaling. Recently, they launched the Range Rover Evoque which again was sold out in just a few weeks. The car maker has also launched the new facelift XF while the XJ limousine continues to catch the attention of the rich and the famous. In the year gone by, Land Rover also opened their first assembly plant near Pune. JLR now assembles the Freelander 2 at the new facility. JLR also plans to slowly start producing other models at their Pune plant. Thanks to the new assembly unit, the price of the Freelander2 has dropped considerably. Thus, the sales of the entry-level Land Rover SUV have spiked ever since. To put this in perspective, sales of the Freelander 2 have risen by 400 percent since last year.
Mr Rohit Suri, Head, Premier Car Division, Jaguar Land Rover India, said: “This fantastic sales achievement, has been achieved by introducing new products, increasing our reach through dealership expansion and enhancing customer sales and after sales experience. Since we started our Indian operations in mid 2009, the awareness of the Jaguar and Land Rover brands has increased significantly and this has resulted in customers eagerly wanting to experience our products. The reaction from these customers has been extremely positively. We will continue our quest and introduce more new and exciting products to advance our strategy and increase our share of the Indian luxury car market”.