Honda launches the Dream Neo superstar contest
Honda Motorcycle & Scooter India (HMSI) today announced the launch of the exciting new contest named as Dream Neo Superstar for Dream Neo customers across India. This campaign is Honda’s biggest customer engagement activity in India.
By this contest Honda is celebrating the success of Dream Neo. Since the launch in April 2013 Dream Neo has received a great response from the consumers. Dream Neo by Honda has grown to become Honda’s fastest growing model across its entire portfolio with over 1 lac unit sales in only four months.
In this contest the existing and new customers of Honda’s 110cc mass motorcycle Dream Neo can participate. The lucky winners will get a chance to meet Bollywood superstar Akshay Kumar. Also participants will stand a chance to win once in a lifetime opportunity to become Superstar in real life and feature in Honda’s new Dream Neo TV commercial. Also there are more exciting prices to win like foreign trips and domestic vacations etc.
For entering the ‘Dream Neo Superstar’ contest, all existing and new Dream Neo customers have to simply share ‘ How your Dream Neo made you a Superstar in Real life?’ in up to 100 words along with their superstar picture with Honda Dream Neo. Participants can deliver their entries from nearest Honda Authorized Exclusive Dealership (HEAD). Alternatively, customers can also submit the entry online at www.dreamneosuperstar.com, in this case the customer will get their unique reference code via SMS. The contest will close on January 31st 2013.
Mr. Y.S Guleria, VP, Marketing and Sales, Honda Motorcycle & Scooter India Pvt. Ltd. said, “In just 4 months, Dream Neo loaded with the revolutionary Honda Eco Technology (HET) has created new benchmark in mass motorcycle segment. We thank our valued customers for their support and trust in Honda brand. Through the ‘Dream Neo Superstar’ engagement we are helping our customers to realize their Dream of becoming the Asli Superstar of their life. We are confident of receiving tremendous response from our customers.”