Ford India records highest ever exports in December 2012
- Wednesday, January 2, 2013, 14:16
- Car Sales, Cars, Corporate, Ford, Indian Car Market, News
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Ford India has recorded highest ever exports and steady domestic demand in India for the third consecutive month with sales of 10,899 domestic wholesale and export units in December 2012.
Despite continual market challenges, Ford domestic sales remained healthy in December with 6,517 vehicles sold as compared to 5,978 units sold in the same month last year, a year-on-year increase of 9 per cent.
The company’s exports grew to 4,382 cars last month which is the highest-ever exports in its history. Moreover, the company has doubled its sales from 1,685 units exported in December last year. On the other hand, exports also crossed the mark in the third consecutive month after shipments hit 4,211 units in November. Year-to-date exports stood at 30,435, a growth of 35 per cent from last year.
“Despite a tough business environment, we have seen record exports and sustained customer interest in December,” said Joginder Singh, president and managing director, Ford India. ‘It is great to see that we are closing the year on a positive note with strong growth momentum. As we head into 2013, we will continue to focus on providing products and services, with Quality, Green, Safe and Smart attributes, that our customers want and value,” he added.
Recently, Ford India has also organized its Midnight Sale on December 5 2012 with the company’s 160 sales outlets across the country, allowing customers to win free gifts and avail exciting offers on interest rates, discounts and insurance benefits. Apart from this, Ford India also celebrated the entire month with its ‘December Dhamaal’ campaign, generating substantial consumer interest.
However, last year the company opened new channels of services in tier-two and three cities and towns for its customers. Ford opened first ever Ford Quick Lane service centre in Bangalore this year, which looks after the routine vehicle maintenance and light-repair needs of the customers.
Ford India’s pan-Indian network of sales and service outlets, which stood at 200 in December 2011, have increased to 250 across 130 cities. The company plans to take the number to over 500 by mid-decade.