Chevrolet Beat – A car that deserves a lot more!
A perfect car with imperfect sales! The Chevrolet Beat is a funky little hatchback that rose to fame in the famous “Transformer” Hollywood flick. It combines almost everything that today’s youth and most of the Indian middle class family men desire from a hatchback. It looks hot for a hatchback, has jazzy and modern interiors and the latest slightly upgraded SMARTECH engine is a delight to drive in town and on the highways. On the pricing front too, the Beat range starts from around Rs 3.5 lakh, translating into a value for money buy. All these factors do seem to be tempting but sadly, this isn’t the case with the sales figures.
We at Gaadi.com did a little research on the sales figures of the Beat for the last six months and were pretty surprised and shocked with the data.
As seen in this graph, the Beat’s sales have fallen as much as 51% in June 2011 as compared to Jan 2011. A monthly sales of just 1,614 units (in June 2011) puts it almost at the bottom of the hatchback segment – and that’s a shame for a car that has so much potential. Its also surprising and shocking for a car that packs in so much! So, what could be the main factors responsible for this? Brand value, interior space, boot space, fuel economy, lack of a diesel etc are some of the factors that seem to be culprits. But a continous slide in sales figures from Jan 2011 all the way to June 2011? Well, what do you think? Share your opinion with us here!
Read more about the Diesel Beat HERE