Maruti retains top ranking in Indian automobile market
20 Dec 2008 10:58 AM  by Rameshwar in Indian Car Market ,

Maruti Suzuki has maintained its top ranking in the Indian automobile market by topping annual India Performance Execution and Layout Study (APEAL) conducted by customer research body JD Power Asia-Pacific. Four of Maruti Suzuki’s car models Wagon R and Swift besides sedans Swift DZire and SX4 , topped their respective segments as over 6 , 000 customers who purchased a new vehicle between November 2007 and July 2008 voted for the company.

Maruti’s newly launched Swift Dzire , which was played against Hyundai Accent , Mahindra Logan , Tata Indigo , scored 802 points on a 1 , 000-point scale and it also rated best on the 10 factors on which all cars were rated , covering aspects such as vehicle exterior , fuel economy , driving dynamics , engine power and transmission smoothness , driving safety , music system and air-conditioning.

Maruti’s other cars—Swift and SX4—topped premium compact and mid-size segments for the second consecutive year in a row. Customers were particularly satisfied with the improved fuel economy of Swift Diesel.

“The newest generation of Maruti Suzuki products has clearly helped improve the brand’s overall image , ” JD Power and Associates Asia-Pacific senior director Mohit Arora said.

The performance execution also dealed with different categories of the car , Honda Motor’s Civic and CR-V topped the premium sedan and SUV segment. While Toyota’s Innova was ranked highest in the multi-utility vehicle segment. South Korean carmaker Hyundai Motor India failed to bag any top slot , but it impressed by their new small car i10 , which is among the top selling models in the country.

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