Autographix, world’s largest automotive decals manufacturers has announced the launch of the Autobook, an interactive online application deployed on the popular social networking site Facebook. It will provide a new and unique social networking platform for Automobile owners . Here, automobile owners will be able to talk to each other, not as themselves but as their car or bike!
This new initiative by Autographix is in accord with its brand philosophy that your vehicle has a personality, your personality. Going by the philosophy that your vehicle is an extension of your own self, Autobook will provide an exclusive online platform for passionate car/bike owners to interact with each other as their respective vehicles.
Autobook is a fun and unique application for car/bike owners which will give them a chance to create a profile of their car/bike, giving it its own special name, it’s relationship status and a rather extensive profile citing including it’s oil changing preferences.
Amit Dakshini, CEO, Classic Stripes, at the launch ceremony articulated “Our vision is to make Autographix one of the most desired car accessory brands among the youth. Autobook is a strategic move by the Autographix to help build association with the category whilst giving the TG a fun and exciting platform to interact with the brand.”
Salil Musale, Director, Classic Stripes Pvt. Limited asserted “Autobook is an exciting new milestone for Autographix and we are confident of the potential that this initiative has to become a rage among the TG”