Tata Vista

The Vista brand in the Indica range was launched in the year 2008 as a classier and upmarket option for the growing hatchback market in India. With changes to the exterior design as well as the interiors and new engine options, the Vista did enjoy success for a while among half a dozen other rivals. However, over time, with better and more modern options available in market, namely, the Ford Figo, Nissan Micra and Maruti’s new Swift among others, it was time Tata gave the Vista a much needed upgraded. For starters, it does away with the ‘Indica’ brand name and is purely being promoted as the ‘Vista’ standalone brand now. Tata is backing up the product with strong online campaigns and a brilliantly made website and is obviously trying to promote the new Vista among the younger generation. Pricing, as usual has been the case with other Tata products, is also Vista’s strong point. So, is this car worth a very serious look now? Bunny Punia spends two days with Tata’s latest in and around Pune and surely seems impressed!