Renault Pulse

Renault’s plans of capturing market in the India have been clever. They first cleaned their hands off the Logan (now the Mahindra Verito) and then took the premium route to set their foot in the country – the Fluence, to take on the other D segment cars. This was followed by the premium SUV, the Koleos and voila, the company got a ‘premium image’ attached to its brand. This was complemented by special treatments at the dealerships and a complete care package with the vehicles. And finally at the 2012 Auto Expo, they did get their share of attention with the offering for the masses – the Pulse. So, two questions – is the Pulse premium enough and will it work as a money minting machine for the French major in India. The answers lie with Bunny Punia after he spent a couple of days with what is basically a Nissan Micra with a few good changes!