Fiat is a leading Italian motor company founded by Giovanni Agnelli along with other investors in 1899. The word FIAT is an acronym which stands for 'Fabbrica Italiana Automobili Torino' (Italian Car Factory of Turin). The company's brands include Ferrari, Alfa Romeo, Lancia, Maserati and Abarth. Fiat could not get major success with its brands like Palio and Siena in the Indian market. However, the company is bullish about the country and has ambitious plans to launch its brands like Palio Stile and Grande Punto with a JV with TATA.
Collapse
