Launched in 2009, the Linea was Fiat's weapon in the exploding C segment sedans in India. It had stunning looks, was packed with equipment and you could sense Fiat had thought of every minute detail. The pricing was good as well, the result was that the Linea instantly took off. However the influx of new cars namely the new Honda City made things difficult for it. Then in late 2010 Fiat launched the turbo-petrol Linea, the T-jet.
However despite all that the sales ride has been a bumpy one for Fiat despite delivering some great products as the company has not managed to make the impact that it hoped to make. For example , the company managed to sell just over a thousand units of the Linea in the last 6 months of 2011! Things are slightly different now as Fiat has new optimism and new plans to make it a success story in the cut throat Indian market. Those new plans include the Fiat Caffe in which Fiat is aiming to improve customer interaction and increase its brand presence in the Indian market. However just doing that is not enough as competition is growing day by day. With rivals like the Skoda Rapid and the Hyundai Verna , Fiat needed to give its Linea an upgrade. The 2012 Fiat Linea is basically an upgrade and is equipped with some new features to make it enticing to the Indian customer. Have they done finally cracked the code? Somnath Chatterjee finds out.